The Guggenheim Museum's Identity

This project is to redesign the Guggenheim Museum's identity. The new identity is connecting the vitality and variety of modern art to people and allowing the examination and exploration of our contemporary culture through art. The original logo of Guggenheim is just a letter, so I want to design an exciting identity. When I went to New York and visited the Guggenheim Museum, I was amazed. I saw that its staircase is a rotating design, I think this design is very representative of Guggenheim, so my identity is a rotating shape.